Early signs suggest that Google+, launched in mid-2011, has had a much more rapid take-up rate.

With the advent of LinkedIn, take-up of socially interactive sites is growing, and chances are there is some type of social media which can work – and add value to your company.
Generate publicity and demand, use as a tool for offers and discounts, and take a pro-active rather than a more passive approach to your customers – and equally importantly potential customers.

1. Spread the word. Get it out there what you do with regular updates. You can keep them brief but you’re building your brand.
2. Get feedback. All feedback is good and can help you evolve. You can request testimonials using Social Media mediums and include them on your website – or link directly to them for added validity in the eyes of your customers
3. Build a loyal brand. By having a facebook page, blog, or followers to your tweets you are giving the public a chance to come back to your brand, product or service.
4. Answer questions and support your customers. Does someone feel like they’ve had a bad experience, or do they just need an answer – you can nip the former in the bud, and provide a good level of service.
5. Link to your site. By utilising what is already out there and free you can have valuable incoming links to your site which work two-fold – driving more potential customers, and adding value to your presence on Google, one of the many key factors with Search Engines is incoming links to your site